Hatch + Hype


The Duncan Farmers Market is a part of the new BCAFM program focused around starting new businesses and growing existing ones.

Hatch + Hype Program

In spring 2023 BCAFM launched an exciting new program, Hatch + Hype.

This initiative is an entrepreneurial marketing and business development strategy to better hatch, highlight, hype, and bring focus to new BC farm and food products from both existing and new vendors selling at BCAFM member farmers’ markets.

In addition, this strategy will elevate the important role of farmers’ markets as small business incubators and accelerators while growing and strengthening collaborative relationships between farmers’ markets with existing small business and economic development support networks across BC.


Hatch a Business Idea

Hatch + Hype provides budding entrepreneurs with a low cost, low barrier opportunity to engage directly with customers via BCAFM Member Farmers’ Markets. Through the Hatch + Hype project emerging businesses can benefit from;

  • Hatch + Hype branded tent
  • Free promotional materials
  • Access to low cost liability insurance
  • Real time feedback about products
  • Access to community resources & educational opportunities


Hype New Products From Established Vendors

Returning vendors can also take advantage of the Hatch + Hype project. Established businesses can use this opportunity to further promote new products, collaborations and innovation within their tent space and beyond. Hatch + Hype provides BCAFM Member Farmers’ Markets with promotional materials to use at the farmers markets and online!


Looking to learn more about how DFM & Hatch + Hype can help you? Contact our Executive Director, Janice Roberts. 


Become a Vendor!

Get Involved